2009 was thoroughly a year that in many ways can be referred to as the year of mobile internet. Not only did the internet consumption in 2009 scaled to new high it also brought in for the first time insights on consumer behavioral pattern (do not mistake this with personal/private browsing) to the internet consumption on mobile.
Safari simply took over as the largest mobile browser reaching upto 71% .the ease of usage and clean and neat touch browsing experience has made iphone and ipod users the highest consumers of internet on mobile now that’s what I call addictive. Opera and opera-mini being humongous in numbers of installations thanks to its wide device support and updates is among the favorite mobile browser on other phones reaching up to 15billion page transcoding and 227million MB data download (adding to taste that opera mini compresses data to 90%) in September alone. You can only say wow!!!!
What users download the most: think again is it videos? Is it applications? my answer to this would be “experience”. The mobile consumption behavior has indicated one thing give the mobile user the best they could get and they will pounce on it. The app store is such a colossal business thanks to the experience/feel and ease it has brought to mobile applications. It has actually blown fresh life into mobile application industry and changed the way people perceive mobile applications.
The main activity on mobile seems to be videos, songs, doing social networking, checking mails and browsing for information. YouTube, Wikipedia,gmail, yahoomail ,illegal music download sites like songs.pk are the top visited sites and Social networking is the number one area of interest among mobile web users (social networking is the most searched word on mobile)it is also the most indulged activity on mobile.
Phew it’s growing fast baby…. in 2 or three years we need better transcoders and single standard renderers for the all web browser technologies, another iphone like device and user adoption is highly unlikely. So now wait to see if the technology fragmentation kills the mobile internet growth or the mobile internet just grows itself to be the normal Personal Computing internet.
PS: Aaah nice to see mobile internet taking off the way it is. Now watch out for restrictions and commercialization around mobile usage because the amount of time spent on mobile internet is really mind blowing. Rest aal is well J
